Consumer Psychology & Buying Behaviour Articles

Where Behavioural Science Meets Brand Persuasion

This is your digital library of online articles and experiments that reveal the "why" behind the "buy." From cognitive biases to real-world tactics, we break down the consumer behaviour psychology that shapes modern culture.

What You’ll Find Here

1. Marketing Psychology & Brand Breakdowns
Deep dives into advertising campaigns and brand experiences. We analyze what worked, what didn't, and the buying psychology in marketing that drives results.

2. Consumer Behaviour Psychology & Neuromarketing
Uncover the hidden triggers that make us act: scarcity, social proof, and emotional design. This section explores the psychology of customer behaviour in a digital-first world.

3. Customer Psychology Case Studies
Learn from iconic brands and viral moments. We provide science-backed articles on psychology and marketing, explained in simple, actionable language.

Who These Blogs Are For

Marketers & Brand Builders: Looking for brand persuasion strategies to grow their influence.

Founders & Entrepreneurs: Scaling businesses using understanding customer psychology.

Students & Researchers: Deepening their knowledge through consumer psychology studies.

Curious Consumers: Who want to understand the psychology of buying behaviour.

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New stories drop every week.
Scroll, click, get curious, and discover the hidden science behind everyday decisions.

Ready to see the mind of marketing?

Dive into the latest posts below.

The "Yes" Ladder: How Saie Beauty Uses Psychology to Dominate the Clean Beauty Market

We deconstruct Saie Beauty’s funnel to reveal how asking for small favours leads to big revenue, and why tiny commitments turn casual browsers into loyal buyers.

The Psychology of Spice: How Samyang Used "Ingratiation" to Seduce the World

How did a spicy noodle challenge lead to a multi-billion-dollar financial flip? We explore the psychology behind Samyang’s rise.

Profit from Friction: How Ryanair Turned Inconvenience into a Billion-Euro Asset

How Ryanair engineered the perfect sales funnel that transforms bargain hunters into big spenders, using smart pricing, frictionless upsells and behavioural cues.