Behind the Buy:
Cracking the Code of Brand Influence
Purpose
Welcome to the page!
We deep dive into how brands play mind games to conquer your thought process, shape perceptions, and drive consumer behaviour. From storytelling and colour therapy to scarcity and conformity, let’s explore the strategies that fuel marketing success and brand loyalty.
Whether you’re a customer, consumer, marketer or a founder, discover the science behind the purchase and what truly makes people like us say yes.
Featured Blog
The Foot-in-the-Door Technique: A Primer for Persuasion The Foot-in-the-Door (FITD) technique is a well-established compliance strategy rooted in social psychology, […]
About Me
Hello everyone, I am Falak Gala from Mumbai. I will soon be pursuing MBA with Marketing as a specialization. I have graduated with a degree in psychology and passionate to apply the principles of social and cognitive psychology on my blogs about how different companies captivate your attention using psychological techniques to market themselves, increase their sales and enhance their brand image among the masses.
I am willing to treat this solely as a passion project. Hope you stay with me and enjoy it. Thank you!