Blog

Where Behaviour Meets Branding

This is your library of insights, experiments and stories that reveal how and why we buy.

From cognitive biases and consumer psychology to real-world brand tactics, each article breaks down the strategies that influence decisions, shape culture and build loyalty.

What You’ll Find Here

Brand Breakdowns
Deep dives into campaigns, ads and brand experiences — what worked, what didn’t, and the psychology behind them.

Neuromarketing & Behavioural Science
The triggers that make us act without thinking: priming, scarcity, social proof, authority, emotional design and more.

Case Studies & Examples
Learn from iconic brands and viral moments, backed with science and explained in simple language.

Practical Takeaways
Every post includes actionable lessons for marketers, creators and founders to use in their work.

Who This Blog Is For

Marketers & brand builders

Founders & entrepreneurs

Students of business or psychology

Curious consumers who love to know why things work

If you’ve ever asked yourself:

“Why do I choose this brand?”
“How did this ad hook me?”
“Why does everyone buy the same thing?”

…you’re in the right place.

Start Reading

New stories drop every week.
Scroll, click, get curious, and discover the hidden science behind everyday decisions.

Ready to see the mind of marketing?

Dive into the latest posts below.

The "Yes" Ladder: How Saie Beauty Uses Psychology to Dominate the Clean Beauty Market

We deconstruct Saie Beauty’s funnel to reveal how asking for small favours leads to big revenue, and why tiny commitments turn casual browsers into loyal buyers.

The Psychology of Spice: How Samyang Used "Ingratiation" to Seduce the World

How did a spicy noodle challenge lead to a multi-billion-dollar financial flip? We explore the psychology behind Samyang’s rise.

Profit from Friction: How Ryanair Turned Inconvenience into a Billion-Euro Asset

How Ryanair engineered the perfect sales funnel that transforms bargain hunters into big spenders, using smart pricing, frictionless upsells and behavioural cues.